John Romaniello – Captivating Copywriting
Now, don’t get me wrong. Making money isn’t magic. Most decent marketers can create income on demand.
Now, it’s certainly not my most profitable piece of copy, but it’s one of my favorites.
Are you creating magic?
Are you casting spells with your words?
- Even if you don’t love marketing
- Even if you mostly focus on social media
- Even if you don’t consider yourself a writer
- Even if you’re overwhelmed managing all the moving parts in your business
You can craft brilliant word-art that does both…
- “My webpage doesn’t matter, all my clients are on IG”
- “I have a direct outreach strategy, so I barely market”
- “My audience loves me, so everything is easy”
- “I let my content do all the work”
Oooof. Okay.
- What happens when IG goes from “dying” to deadand you can’t use it to fill your programs any more?
- That’s good for low-end offers…for another 6-8 months. Then it’ll just be another annoying marketing tactic people roll their eyes at.
- “Die-hard” audience? Love it. Are you going to the next platform with them? Or are they gonna stay…just for you? (Aw, it’s cute that you think so.)
- You can have the most amazing content in the world, but if you’re not getting them to buy, you don’t have a business, you have a hobby.
These aren’t random predictions. This is empirical, data-driven forecasting: everything has a life-cycle.
Of those constants, none is more valuable than
copywriting.
And that is where so many people are dropping the ball.
Is your copy doing what it’s supposed to?
If we’re looking solely at the numbers, there’s a better than average chance it absolutely is not.
- What if you had a page you never had to stress about?
- What if yourcopy didn’t just tell people about your offer, but gave them a look inside of ? Just a bit?
- What if you had a place to send your audience that was more than just a website telling them they can buy or they can work with you?
- What if you had something different than everyone else, that told people how YOU’RE different from everyone else?
So why don’t you have it?
With most people, the problem arises when you start trying to communicate to your audience how much you can help them.
Introducing:
Captivating Copywriting is a comprehensive, self-paced course that’ll take any online business owner and turn them into a capable, confident, profitable copywriterin 8 weeks or less.
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